Digital and Print Marketing Specialist – Collateral Finance Corporation
January 2025 – Present

• Develop and implement comprehensive SEO, content marketing, and paid media strategies aligned with CFC’s goals and industry best practices
• Manage and optimize Google Ads and Microsoft Advertising campaigns to drive qualified application submissions, increase service inquiries, and establish digital placement
• Conduct thorough keyword research and competitive analysis to identify growth opportunities, target crucial terms, and build high-performing search campaigns
• Write compelling ad copy, technical content, and educational articles, increasing visibility, engagement, and conversions
• Create, manage and optimize the website, improving site performance, user experience, and SEO rankings
• Apply GEO-targeted and audience-segmented marketing strategies to enhance campaign precision and relevance
• Design and coordinate print marketing content, such as brochures, flyers, trade show displays, and print advertisements, for maximum engagement
• Oversee PPC budgets to ensure efficient spend allocation and consistent cost-performance optimization
• Track, analyze, and report on campaign performance using data-driven insights to inform strategy and improve outcomes
• Collaborate cross-functionally with internal and sister company teams to better design and implement each other’s marketing 
• Leverage data analysis and data reporting to present actionable insights to leadership and stakeholders
• Maintain organization and attention to detail in fast-paced, deadline-driven environments
• Integrate LLM-based insights and techniques, as well as the AI tools to use to enhance keyword targeting, content development, and search efficiency

Digital Marketing Manager – Oupiin Group
June 2019 – Present

• Improve website traffic by over 200% in a single month through consistent SEO content creation, optimization of meta tags and implementing data-driven strategies.
• Establish foundational relationships with experts in the industry for backlinking purposes, which enhanced our rankings and authority.
• Create and optimize diverse content formats, including newsletters, press releases, memos, landing/product pages, brochures, flyers, social media posts, and white papers to drive audience engagement and brand awareness.
• Develop and execute creative social media strategies, achieving higher levels of follower growth, engagement, and website traffic by seamlessly integrating platform trends with brand objectives.
• Write, edit, and optimize industry-specific with high-ranking articles consistently appearing on the first page of Google Search Results.
• Produce compelling product and service copy to enhance brand visibility, which results in increased leads and conversions.
• Optimize global website performance to enhancing rankings, user experience, and accessibility through internal and external linking, headline improvements, UX/UI design updates, and indexing optimization.
• Utilize advanced SEO and digital marketing techniques to penetrate new markets, boost online visibility, and establish industry dominance within the electronic connector space.
• Increase organic rankings, lead generation, and conversion rates by integrating SEO best practices with targeted content strategies driving measurable sales and enhancing reputation.
• Leverage marketing tools, such as SemRush, Moz, Answer the Public, Ahrefs, Screaming Frog, and Google Analytics to audit websites, create backlinks, and identify actionable data insights.
• Strengthen the brand’s public profile and industry reputation through content marketing, social media engagement, email campaigns, and strategic backlinking initiatives.
• Collaborate with the CEO and executive team to align marketing efforts with business goals and long-term growth strategies.
• Implement AI-driven content optimization and research methodologies to refine websites and social media strategies, ensuring competitive performance in search engine rankings.
• Cultivate and strengthen client and subscriber relationships to boost loyalty, shares, and brand advocacy.
• Support distributors and sales representatives by creating detailed, user-friendly materials to effectively pitch electronic connectors, enhancing sales team success and client understanding.

SEO Growth Specialist – diib Digital
June 2018 – September 2022

• Wrote content for various industries including outdoor recreational apparel, health insurance, life insurance, essential oils, and beauty care products.
• Wrote authoritative and educational copy, positioning clients as industry leaders.
• Achieved organic first-page Google rankings for content I outlined, created, and edited..
• Created SEO strategies focusing on content creation, backlinking, and core vitals.
• Conducted keyword research and backlinking audits to identify essential keywords, backlink prospects, and toxic domains.
• Provided clients with keyword ranking reports, backlink audits, and link prospects.
• Proficient in identifying and disavowing toxic backlinks to avoid penalties.
• Educated audiences on the brand’s SaaS superiority and built relationships through content.
• Utilized SEO platforms to ensure metrics improved and campaigns were successful, such as Semrush, Moz, and the brand’s SaaS.
• Managed marketing campaigns, evaluated their performance, and suggested improvements for future cycles.
• Highlighted areas needing improvement, such as content, meta tags, and core web vitals.
• Developed unique and original strategies to address marketing complications.
• Achieved organic first-page Google rankings for campaigns.
• Identified high-domain authority websites when outsourcing content writing.
• Formed strong backlinks and engaging content topics to optimize clients’ websites.
• Analyzed competitor strategies and suggested ways to emulate their strengths without plagiarism.

Marketing Consultant – Freelance
February 2019 – October 2019

• Created compelling content across diverse industries and tailored messaging to resonate with target audiences.
• Crafted authoritative, educational copy positioning clients as thought leaders and enhancing their credibility and market presence.
• Designed and implemented comprehensive SEO strategies, incorporating keyword-rich content, and high-quality backlinking to drive measurable improvements in performance.
• Conducted in-depth keyword research and backlink audits to uncover growth opportunities, identify toxic links, and ensure compliance with search engine guidelines.
• Managed marketing campaigns from concept to execution, analyzing performance metrics and recommending enhancements for future iterations to maximize ROI.
• Delivered detailed keyword ranking reports, backlink analyses, and actionable link-building recommendations to empower clients with data-driven insights.
• Identified and disavowed toxic backlinks to protect clients from penalties and maintain long-term SEO health.
• Utilized industry-leading SEO tools, including Semrush, Moz, and proprietary SaaS platforms, to monitor metrics, optimize campaigns, and ensure consistent success.
• Developed innovative solutions to overcome marketing challenges, ensuring campaigns remained competitive and impactful in dynamic environments.
• Curated engaging content topics to strengthen client websites’ SEO and drive organic traffic.
• Analyzed competitor strategies to identify best practices, crafting ethical, original solutions to replicate their successes while preserving brand authenticity.

Property Manager 
February 2014 – July 2019

• Designed, illustrated, and published eye-catching advertisements to attract potential tenants, utilizing digital platforms (e.g., Facebook, Craigslist) and local distribution channels to maximize reach.
• Conducted comprehensive tenant interviews, assessing compatibility with existing residents and identifying potential risks to maintain a harmonious living environment.
• Oversaw tenant selection and onboarding, as well as ensuring all required paperwork was completed accurately and funds were transferred promptly to secure rental agreements.
• Strategically allocated tenant payments to cover property expenses, including utilities, housekeeping, lawn care, and maintenance.
• Maintained 100% occupancy by crafting persuasive, attention-grabbing advertisements tailored to stand out in a competitive rental market.
• Implemented data-driven approaches to assess the performance of advertisements, refining strategies to optimize reach and effectiveness.
• Demonstrated a proactive approach to property management by consistently identifying and addressing tenant needs, fostering positive relationships, and maintaining high satisfaction rates.

Digital Marketing Specialist – Doctor Hazel
January 2018 – May 2018

• Conducted in-depth research on emerging trends, data insights, and industry developments within the medical and Artificial Intelligence sectors to produce authoritative and forward-thinking content.
• Analyzed and synthesized large volumes of information to support data-driven content strategies, enhancing the website and prototype’s functionality, usability, and user engagement.
• Created shareable, high-quality educational content resonating with target audiences, fostering trust and driving organic sharing across user networks.
• Elevated the brand’s reputation by crafting strategic content expanding professional reach and increasing engagement in key industry communities.
• Doubled follower counts across platforms each month through innovative campaigns, targeted audience strategies, and consistent, impactful content delivery.

Brand Journalism Intern – Fusion360
January 2018 – May 2018

• Strategically identified innovative content topics tailored to diverse industries, including menopause, legal services, and essential oils, ensuring relevance and audience engagement for each brand.
• Conducted thorough research to craft original, compelling content informing, educating, and entertaining target audiences.
• Produced dynamic, multi-format content, including scripts, blogs, articles, and infographics, designed to captivate audiences across various platforms and mediums.
• Ensured accuracy, professionalism, and credibility of each article by sourcing information from multiple reputable sources.
• Collaborated closely with team members in a peer-editing process to refine and elevate content quality, which resulted in polished, impactful deliverables aligning with brand objectives.

Security – Twist
June 2016 – July 2017

• Maintained a safe and welcoming environment by effectively managing patron behavior and addressing potential issues before they escalated.
• Verified IDs with precision to ensure legal drinking age compliance, expertly identifying fake identifications.
• Conducted routine walk-throughs to ensure the safety and comfort of all patrons from over intoxication, drug use, or disruptive behavior.
• De-escalated conflicts and peacefully escorted disruptive individuals out of the bar.
• Actively listened to and resolved patron complaints to foster a positive atmosphere and enhance the overall guest experience.
• Assisted intoxicated patrons with care and discretion by coordinating safe exits through their group or arranging transportation when needed.
• Warmly welcomed customers upon arrival while verifying IDs to ensure compliance with age restrictions while setting a friendly and approachable tone.